New Arrivals
Africa & Asia
British Wildlife
Ocean & Marine
Rainforest

🇬🇧 Embroidered in the UK

The Brand That Saves Wildlife

Make a difference this Christmas ❤️

Conservation Clothing

Clothing & accessories inspired by our favourite wildlife, the depths of the oceans & the great outdoors! Every purchase supports conservation efforts around the world with our charity partners.

sustainable clothing

GIVING BACK TO THE WILD

We are the brand that saves wildlife! We're super excited to be supporting Wildlife & Conservation charities around the world. Every purchase you make gives back. Together we can make a difference!

sustainable clothing

Slow & SUSTAINABLE Fashion

We embroider & print to-order in our Bournemouth studio.

This means that we only ever create products that our lovely customers will use & wear. This helps to reduce waste & reduce our energy consumption.

sustainable clothing

SUPPORTING Organic FARMING

Our 100% certified organic cotton t-shirts are GMO & pesticide FREE. Our sweats & hoods are made from 85% organic cotton & 15% recycled polyester, helping to prevent plastic waste from entering our seas.

Organic cotton has a much lower environmental impact than conventional cotton. It’s predominantly rainfed, reducing pressure on local water supplies. Organic cotton is KINDER & HEALTHIER for the farmers, wildlife & our skin.

sustainable clothing

PLANTING TREES

We love trees! Planting trees is one of the most crucial things we can do to reduce the effects of climate change.

As well as being good for the planet, trees also help our mental health - they make us happier and help us feel more connected to nature.

Please visit our charity page to find out more about the wonderful organisations being supported by every purchase you make.